International sales report

Sales attributed by country/region — bar chart, filters and CSV export guidance.

This page explains the International sales report — how sales are attributed to countries or regions as defined by the site (not marketplace attribution), the filters available and the CSV export format.

At a glance

Purpose: show how sales are distributed across countries or regions so merchants can attribute revenue by geography and prioritise international strategies.
Primary visuals: a bar chart (country/region vs metric) and a table beneath the chart listing country, count and revenue.
Controls: a right-hand filter panel with date range and country/region selectors; CSV export for the underlying rows.

Chart overview

Visual: a bar chart where each bar represents a country or region. The chart commonly shows either count (number of orders) or revenue for each geography.
Axes: the X axis lists country names (or the Y axis for a horizontal layout); the measure axis shows count or revenue.
Behaviour: bars are ordered by the selected metric. Long country names may be truncated in the chart but are fully available in the table and on hover.

Typical metrics available:

Count: number of orders attributed to the country/region in the selected range.
Revenue: total sales value attributed to that country/region in the selected range.

Filters and controls

Date range selector: choose the period to analyse.
Country / Region filter: focus on one or more countries or regions (useful for regional performance reviews).
Metric toggle: switch the chart between count and revenue.
Export: download chart data or the table as CSV from the top-right menu.

Table and export

Under the chart there is a table listing rows for each country/region with columns such as country_code (where available), country_name, count and revenue. Typical CSV columns:

country_code,country_name,count,revenue
GB,United Kingdom,240,12000.00

The CSV contains one row per country/region with its code/name, the count of orders and total revenue for the selected range. Country definitions (what counts as 'international') follow the site's store configuration.

How to interpret the report

High count, low revenue: many low-value orders from that geography — review pricing and logistics for those markets.
High revenue, low count: a small number of high-value orders — consider prioritising stock and merchandising for those markets.
Geographic shifts: sudden changes often indicate marketing activity, currency or shipping changes, or integration issues. Cross-check campaign and fulfillment logs.

Sample CSV export

A minimal example row from the CSV export:

country_code,country_name,count,revenue
GB,United Kingdom,240,12000.00

Walkthrough: quick start

Choose the date range you want to analyse.

Use the Country / Region filter to focus on the markets you care about.

Toggle the chart between Count and Revenue to change the sorting and insight focus.

Click Export → CSV to download the country rows for offline analysis.