Enquiry by category

At a glance

• Primary visual: a ranked bar chart showing enquiry counts per category for the selected year.
• Use case: identify high-contact categories, spot categories that generate support demand and prioritise category-level improvements.
• Controls: year selector (top-right), category filters and other segment filters (channel, region).

Chart overview

• Visual: horizontal or vertical bars where the X axis (or Y axis depending on orientation) shows the enquiry count and the category label is on the opposite axis.
• Axes:
  • X axis: number of enquiries (order of magnitude depends on data volume).
  • Y axis: category label (category selected in the contact-us dropdown or aggregated categories).
• Behaviour: bars are ordered by enquiry count so top categories are shown first. Tooltips show exact counts and percentage share of total enquiries for the year.

Controls and filters

• Year selector (top-right): choose the year to display; the chart will update to show counts for that year.
• Category filter: restrict the chart to a subset of categories or focus on a single category.
• Segment filters: channel, location or enquiry type to narrow analysis.

Notes:

• If categories are hierarchical, the report may allow drilling into subcategories for finer analysis.

How to read the visual

• Large bar (high enquiry count) indicates the category generates many contacts — investigate product content, PDP clarity or category-level UX.
• Compare relative sizes to prioritise work: categories with high enquiries but low sales may need improved content or routing.
• Use filters to compare channels (e.g., phone vs web contact) to understand where enquiries originate.

If you'd like an exportable table or CSV added to this report, tell me which columns you need and I can scaffold it.