Order referrer

Orders attributed to referrer sources — counts by source with CSV export guidance.

This page documents the Order referrer report — see which channels or referrers are driving orders and compare volumes over a selected date range.

At a glance

Purpose: show order counts attributed to referral sources (campaigns, search, direct, affiliates) so you can measure channel performance.
Primary view: a ranked table or bar chart showing referrer sources and their order counts.
Controls: a top-right date selector to choose the date range and a Download CSV action.

Visual: a bar chart or ranked list showing order_count per referrer source (for example: direct, google/cpc, email, affiliate).
Behaviour: bars are ordered by order_count so top referrers are shown first; use tooltips to reveal exact counts and percentages.

Date selector (top-right): choose the period to analyse (day, week, month or custom range).
Search / referrer filter: narrow to a specific referrer or source pattern.
Segment filters: channel, campaign, or device to compare performance across audiences.

Under the chart there's a table listing referrer sources and counts. Typical columns exported in CSV:

referrer,order_count
direct,456
google/cpc,312
email,78

The CSV includes one row per referrer/source with the referrer label and order_count for the selected range.

High order_count for a referrer: the channel is converting; check attribution windows and ensure tracking is correct.
Large differences between sessions/traffic and order_count: investigate conversion funnels, landing pages and UX for that source.
Sudden spikes: correlate with campaigns, email sends or affiliate activity.

Use the top-right date selector to choose the period you want to analyse.

Use the search or referrer filter to focus on a single channel or source pattern.

Look at the table or chart to identify the highest-performing referrers and note their order_count.

Click Download → CSV to export the rows for finance or campaign reporting.