Getting Started
The core concepts behind Signal, the basic workflow, and a tour of the navigation.
A few terms come up everywhere in Signal. Understanding these makes everything else click into place.
Core concepts
The basic workflow
From an empty account to closing your first visibility gap, Signal follows six steps:
Add your brands and competitors
On the Brands page, add your own brand and the competitors you want to benchmark against.
Create a Monitor and add prompts
On the Monitors page, create a monitor and add the questions you want to track.
Let Signal run automatically
Prompts execute daily — or run them manually any time you want fresh results.
Review the results
Dig into the Dashboard, monitor pages, and analytics tabs to see how AI models answer.
Find and close gaps
Use Answer Gap analysis and AI-generated Content to fill the gaps.
Ask questions in plain English
Use Chat if you'd rather ask than dig through tables.
At a glance, the loop looks like this:
Navigation overview
The left-hand sidebar is where everything lives:
Quick reference: where do I find…?
| I want to… | Go to… |
|---|---|
| See an overview of everything | Dashboard |
| Set up a new thing to track | Monitors → Add Monitor |
| Add a competitor | Brands → Add Brand |
| See where I'm missing from AI answers | Monitor → Answer Gap |
| Compare myself to competitors on one topic | Monitor → Competitive |
| See which AI models mention which brands | Monitor → Heatmap |
| Write content to fix a gap | Content → Generate Content |
| Ask a quick question about my data | Chat |
| Check if I'm near a plan limit | Settings → Usage |
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