Signal
AI brand visibility monitoring — track how ChatGPT, Claude, Gemini and other AI models talk about your brand versus your competitors.
What is Signal?
Signal is an AI brand visibility monitoring platform. It tracks how AI chatbots and AI search tools — ChatGPT, Claude, Gemini, Grok, Perplexity and others — talk about your brand compared to your competitors.
Think of it as "SEO, but for AI answers." Traditional SEO tracks where you rank on Google. Signal tracks whether AI models mention you at all when someone asks a relevant question, what they say about you, how it compares to what they say about competitors, and where the gaps are.
It does this by automatically running a set of questions (prompts) against multiple AI models every day, storing every response, and analysing the results for brand mentions, sentiment, citations, and competitive positioning.
New to Signal? Start with the Getting Started guide — it covers the core concepts and the basic workflow in a couple of minutes.
Explore the docs
Getting Started
Core concepts, the basic workflow, and a tour of the navigation.
Dashboard
Your organisation-wide home page across every monitor.
Monitors
The main workspace — group prompts and review tracking.
Brands
Tell Signal who to track: your brand, competitors, and ignored brands.
Answer Gap
Find prompts where competitors appear but you don't.
Intents
Classify why someone asks a given prompt.
Responses & Executions
Organisation-wide views of every response and every run.
Content
Generate AI content to close the gaps you find.
Chat (RETA)
Ask Signal questions about your data in plain English.
Settings & Plans
Organisation details, usage, and plan tiers.
How is this guide?
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